Digital Self Portrait

A digital self-portrait that visualizes the imperfect hidden algorithms that increasingly structure our personalized online experiences. This work was inspired by the concept of the a “filter bubble.”

“Google uses 57 signals—everything from where you were logging in from to what browser you were using to what you had searched for before—to make guesses about who you were and what kinds of sites you’d like… In other words, there is no standard Google anymore.” — Eli Pariser, The Filter Bubble

Creative direction and design: Channing Ritter
Photography: Neil Thompson and Stephanie Bickford-Smith.