{"id":3710,"date":"2022-05-17T18:59:51","date_gmt":"2022-05-17T18:59:51","guid":{"rendered":"https:\/\/www.channingritter.com\/?p=3710"},"modified":"2023-12-22T21:37:07","modified_gmt":"2023-12-22T21:37:07","slug":"microsoft-azure-interactive-ad-for-wired-magazine","status":"publish","type":"post","link":"https:\/\/www.channingritter.com\/?p=3710","title":{"rendered":"Microsoft Azure: Interactive ad for WIRED magazine"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy.jpg\" alt=\"\" class=\"wp-image-3210\" srcset=\"https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy.jpg 1600w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy-600x338.jpg 600w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy-300x169.jpg 300w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy-1024x576.jpg 1024w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy-768x432.jpg 768w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/Deutsch_WIRED_submission-copy-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>This is a project I concepted and developed while working as an Interactive Art Director at Deutsch Inc. The first-of-its-kind interactive ad was created in collaboration with WIRED Magazine for a custom placement in their iPad app.<\/p>\n\n\n\n<p>Windows Azure was designed to let creative developers work their magic in the cloud, so we created advertising coders could \u201chack\u201d into. If you turn the tablet on its side, the actual code that powers the iPad ad is revealed \u2014 allowing users to change all the visual elements of the ad by changing the HTML 5 code. Users can customize their own ads by changing the background, the photography, and the typography. The ad playful illuminates the selling point that there\u2019s no limit to what you can do when you develop your apps using the Windows Azure platform.<\/p>\n\n\n\n<p><strong>Contributors:<\/strong> Roxy Weisbard, Donovan Goodly, John Heath, Stephen Nestle<\/p>\n\n\n\n<p><strong>Awards:<\/strong> Webby Award winner \u2014 Best Interactive Advertising for Mobile, 2012<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is a project I concepted and developed while working as an Interactive Art Director at Deutsch Inc. The first-of-its-kind interactive ad was created in collaboration with WIRED Magazine for a custom placement in their iPad app. Windows Azure was designed to let creative developers work their magic in the cloud, so we created advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3710"}],"version-history":[{"count":5,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3710\/revisions"}],"predecessor-version":[{"id":4033,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3710\/revisions\/4033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/media\/3210"}],"wp:attachment":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}