{"id":3722,"date":"2022-05-17T19:10:09","date_gmt":"2022-05-17T19:10:09","guid":{"rendered":"https:\/\/www.channingritter.com\/?p=3722"},"modified":"2022-06-05T22:34:17","modified_gmt":"2022-06-05T22:34:17","slug":"the-national-trust-uk-nthouseproud-campaign","status":"publish","type":"post","link":"https:\/\/www.channingritter.com\/?p=3722","title":{"rendered":"The National Trust UK: #NTHouseproud campaign"},"content":{"rendered":"\n
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The National Trust of England<\/strong> is a historical preservation society that maintains places of national significance all over the United Kingdom, keeping the country\u2019s most treasured castles, estates, coastlines, nature reserves, and gardens open \u2014 and easily accessible \u2014 to the public. As part of a new effort to capture a younger and more urban demographic, I worked with the National Trust to create an integrated campaign highlighting the homes of everyday Londoners.<\/p>\n\n\n\n

The #NTHouseproud<\/strong> campaign was launched at the London Design Festival in September 2014. The campaign involved a social media contest for images of the most quintessential London homes, which led to 4 winning homes being chosen and promoted as temporary National Trust sites. The contest winners each received \u00a3500 in gift certificates to MADE.COM, and user-submitted images from the entirety of the campaign were archived in the British Library\u2018s digital collection in order to permanently preserve a glimpse of how Londoners lived in 2014.<\/p>\n\n\n\n

Contributors:<\/strong> Irene Yen-Hsuan Shih, Anna Alexander, Kit Stiby Harris, Ivo Dawnay, Joseph Watson, Joe Kerr, Sophia Schorr-Ken<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The National Trust of England is a historical preservation society that maintains places of national significance all over the United Kingdom, keeping the country\u2019s most treasured castles, estates, coastlines, nature reserves, and gardens open \u2014 and easily accessible \u2014 to the public. As part of a new effort to capture a younger and more urban […]<\/p>\n","protected":false},"author":1,"featured_media":3187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3722"}],"version-history":[{"count":4,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3722\/revisions"}],"predecessor-version":[{"id":4010,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3722\/revisions\/4010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/media\/3187"}],"wp:attachment":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}