{"id":3728,"date":"2022-05-17T19:16:23","date_gmt":"2022-05-17T19:16:23","guid":{"rendered":"https:\/\/www.channingritter.com\/?p=3728"},"modified":"2024-05-03T16:26:37","modified_gmt":"2024-05-03T16:26:37","slug":"google-primer-product-design-brand-relaunch","status":"publish","type":"post","link":"https:\/\/www.channingritter.com\/?p=3728","title":{"rendered":"Google Primer: Product design &#038; brand relaunch"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case study: Google Primer (app)\" src=\"https:\/\/player.vimeo.com\/video\/717306931?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case study: Google Primer (brand)\" src=\"https:\/\/player.vimeo.com\/video\/717330193?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1.jpg\" alt=\"Paper cut desk scene\" class=\"wp-image-8\" srcset=\"https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1.jpg 2400w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1-600x338.jpg 600w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1-300x169.jpg 300w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1-1024x576.jpg 1024w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1-768x432.jpg 768w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1-1536x864.jpg 1536w, https:\/\/www.channingritter.com\/wp-content\/uploads\/2019\/11\/primer-desk-scene-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Google Primer<\/strong> is a free mobile app for quirky interactive business and marketing lessons that can be done on the go. As Design Lead on the Primer team, I successfully lobbied for a fully accessible redesign of the app so that users of any and all abilities can navigate, understand, and use Primer successfully.<\/p>\n\n\n\n<p>The release of this new version of the app was timed to coincide with Global Accessibility Awareness Day, when a new accessible look &amp; feel for the Primer brand launched in 7 markets at once. This included a redesign of all brand assets used to create a new website, paid media campaign, email and social media campaigns, event-based installations and promotional videos. I worked with the talented London-based artist Owen Gildersleeve to create a new universe of cut paper shapes to bring the Primer brand to life.<\/p>\n\n\n\n<p><strong>Contributors:<\/strong> Kim Mok, Aliza Adam, Kayla Wellbery, AR Ukachukwu, Dave Bourla, Cheryl Masaitis, Lee Felarca, Gina Binetti, Justin Cegnar, Natacha Fernandez, Gabriel Manga, Gwendal Le Bec<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Primer is a free mobile app for quirky interactive business and marketing lessons that can be done on the go. As Design Lead on the Primer team, I successfully lobbied for a fully accessible redesign of the app so that users of any and all abilities can navigate, understand, and use Primer successfully. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3728"}],"version-history":[{"count":5,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3728\/revisions"}],"predecessor-version":[{"id":4039,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/posts\/3728\/revisions\/4039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=\/wp\/v2\/media\/3579"}],"wp:attachment":[{"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.channingritter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}