Channing Ritter

Design direction

I’m an interactive artist and designer based in Brooklyn, New York. With over 10 years of industry experience, I’ve helped institutions like Google and the National Trust UK to bring innovative digital ideas to life.

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The National Trust UK: Houseproud Campaign

The National Trust of England is a historical preservation society that maintains places of national significance all over the United Kingdom, keeping the country’s most treasured castles, estates, coastlines, nature reserves, and gardens open — and easily accessible — to the public. As part of a new effort to capture a younger and more urban demographic, I worked with the National Trust to create an integrated campaign highlighting the homes of everyday Londoners.

The #NTHouseproud campaign was launched at the London Design Festival in September 2014. The campaign involved a social media contest for images of the most quintessential London homes, which led to 4 winning homes being chosen and promoted as temporary National Trust sites. The contest winners each received £500 in gift certificates to MADE.COM, and user-submitted images from the entirety of the campaign were archived in the British Library‘s digital collection in order to permanently preserve a glimpse of how Londoners lived in 2014.

Category:
Contributors:

Irene Yen-Hsuan Shih, Anna Alexander, Kit Stiby Harris

Thank you:

Ivo Dawnay, Joseph Watson, Joe Kerr, Sophia Schorr-Ken